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The British Pig & Poultry Fair 2008
Tuesday 13th and Wednesday 14th May 2008
Stoneleigh Park, Warwickshire

Event Releases

08 February 2008

Pig and poultry supply chain to debate feed prices

Grain prices and risk management are just two of the topics set to fuel the headline feed debate at the British Pig and Poultry Fair 2008 on 13th and 14th May.

The debate, part of a new forum programme led by Fair partner ABN, promises lively discussion between all members of the pig and poultry supply chain. It will include viewpoints from key industry experts and aims to help producers understand the volatility of the world feed market, as well as considering trends in consumer behaviour in light of rising food prices.

NFU Chief Poultry Advisor Robert Newbery believes: “There is now an even greater need for efficient production, processing and distribution throughout the supply chain. This, coupled with clear communication and understanding of costs can result in a better price and, subsequently, profitability and a sustainable future.

“There has to be a greater understanding of the implications on the whole supply chain,” Mr Newbery emphasises. “If costs of production are not met, quality domestic product will not be available to the consumer in the future.

“Pig and poultry producers should consider planning ahead to help secure feed supplies and minimise vulnerability to market conditions,” he advises. “By looking ahead when buying feed, farmers can allow for market conditions and price trends, which make them better placed to negotiate with customers in the future. In this respect, farmers can take a lesson from the feed millers themselves.”

Ian Campbell of the National Pig Association agrees that current market volatility means it is an unpredictable time for many, particularly for those in the pig industry.

“The British Pig and Poultry Fair will be a good opportunity to seek latest advice and information and look at farm inputs and outputs,” Mr Campbell continues. “If producers record what’s happening and have got their fingers on the pulse, they are better placed to make good business decisions.”

The Fair is also the ideal place to meet with other producers from across the sector, find out about emerging opportunities and draw conclusions on the important issues surrounding their business’ future. For more information about the Fair and the forum programme, visit www.pigandpoutlry.org.uk.

Ends

Contacts for further information and high resolution pictures:

Helen Brothwell, Fair PR
024 7669 6721
helenbrothwell@pharoweb.co.uk

Alice Bell, RASE
02476 858 276
aliceb@rase.org.uk

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