This exciting new event delivered a very different
business day for over 350 supply chain delegates.
The
key messages coming out of the day were that we as an
industry need to focus on effective consumer marketing to
highlight UK product value and work together to achieve long
term stable pricing across the supply chain.
Adam
Henson, the BBC farming correspondent did a fantastic job of
steering the panel, audience and voting groups of producers,
processors and shoppers through the interactive debate.
Something that has not been done before in the industry.
A group of shoppers who participated in the debate thoroughly
enjoyed being part of the debate. In speaking to Adam
afterwards they said they felt ill informed and wanted to
know more about pig and poultry production systems and
challenges.
“We are delighted with the feedback we
have received from delegates on the day,” says Alice Bell,
the Event Manager, “but we couldn’t have done it without ABN
who have been equally determined to support the industry in
an innovative way.”
Concluding audience vote for Pig & Poultry LIVE 09.
Images from Pig & Poultry LIVE 09. Click an image for a hi-res version.
Click here to download speaker presentations.
